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Indian-origin influencer builds $4M hair oil brand inspired by Indian traditions​

Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social media following. Inspired by her childhood and traditional Indian hair oiling practices learned from her grandmother after her mother’s death, Kaur created a hair growth oil.

​ Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social media following. Inspired by her childhood and traditional Indian hair oiling practices learned from her grandmother after her mother’s death, Kaur created a hair growth oil. Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social media following. Inspired by her childhood and traditional Indian hair oiling practices learned from her grandmother after her mother’s death, Kaur created a hair growth oil. Read More

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