Blinkit is piloting a program in Delhi NCR to deliver large items like luggage and appliances within 30 minutes. This move challenges traditional e-commerce platforms and aims to increase average order values. The company is testing a specialized fleet and may expand the program if successful. Competitor Swiggy Instamart is also exploring similar initiatives but focusing on kitchen appliances.
Blinkit is piloting a program in Delhi NCR to deliver large items like luggage and appliances within 30 minutes. This move challenges traditional e-commerce platforms and aims to increase average order values. The company is testing a specialized fleet and may expand the program if successful. Competitor Swiggy Instamart is also exploring similar initiatives but focusing on kitchen appliances. Blinkit is piloting a program in Delhi NCR to deliver large items like luggage and appliances within 30 minutes. This move challenges traditional e-commerce platforms and aims to increase average order values. The company is testing a specialized fleet and may expand the program if successful. Competitor Swiggy Instamart is also exploring similar initiatives but focusing on kitchen appliances. Read More
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