WhatsApp is making customer service and utility messages free for businesses starting November 1, 2024. This move aims to challenge SMS dominance in India’s enterprise messaging market, currently valued at Rs 2,500 crore. Telecom operators are protesting, claiming this will cause significant revenue loss. In response, Google and Vodafone Idea are promoting RCS messaging as an alternative.
WhatsApp is making customer service and utility messages free for businesses starting November 1, 2024. This move aims to challenge SMS dominance in India’s enterprise messaging market, currently valued at Rs 2,500 crore. Telecom operators are protesting, claiming this will cause significant revenue loss. In response, Google and Vodafone Idea are promoting RCS messaging as an alternative. WhatsApp is making customer service and utility messages free for businesses starting November 1, 2024. This move aims to challenge SMS dominance in India’s enterprise messaging market, currently valued at Rs 2,500 crore. Telecom operators are protesting, claiming this will cause significant revenue loss. In response, Google and Vodafone Idea are promoting RCS messaging as an alternative. Read More